Large Webmaster's

We present to your attention a large webmaster’s dictionary. Everything you encounter
when working with Afront can be easily found here, so from today we cancel the
concept of “incomprehensible term”! Let's start with the basics — terms and concepts.

Terms and concepts

A/B testing (split-test)
one of the ways to determine which bundles/creatives give the most conversion for your landing/ad or prelanding. You show different advertising materials to the same audience, and then, based on the statistics, you will see where you have more profit. This helps to determine which of two or more links works better for a particular GEO.
the name of a group of products related to adult topics (webcams, porn sites, intimate acquaintances, etc.).
a media buyer who suggests an offer and pays the affiliate only for certain actions of the offer (approval — confirmed order, registration, etc.). If you are a webmaster who drives traffic for yourself, then in this case you are also an advertiser.
one of the favourite words in the traffic manager’s vocabulary. This is the number of confirmed actions (often accepted purchase orders or registrations) on the landing page.


Advertising Campaign
Call Center
see "Black-list"
Fan Page (advertising page)
a Partnership Program
Teaser Network
see "White-list"
WebMoney payment system
API (Application Programming Interface)
the application programming interface, which includes classes, procedures, functions, structures, and constants. In affiliate marketing, it is used to integrate third-party interfaces (often affiliate programs) with the advertiser's CRM.
Cost Per Action. The webmaster and the advertiser set a mutually acceptable price for the specific target actions of the visitor. This may be registration, application installation, personal data left, etc.
Cost Per Lead. The webmaster and the advertiser set a mutually acceptable price for each lead.
Cost Per Sale. The webmaster and the advertiser set a mutually acceptable price for each completed sale. It can be either a fixed price for a specific sale or a percentage of the sale.
Cost Per Click. The webmaster and the advertiser set a mutually acceptable price per click that the user made on his advertisement.
Cost Per Mile, when the webmaster and advertiser determine the price not for 1, but for 1000 impressions.
CR (Conversion Rate)
see "Conversion Rate"
Call to Action. The text or visual component of an ad motivates the users to take some action, such as leaving their details, buying something, or downloading and installing.
CTR (Click Through Rate)
the ratio of the number of clicks on an ad to the total number of impressions. The higher this indicator, the better your creative “enters”.
EPC (Earn Per Click)
shows the average earnings of a traffic manager for one click on their advertisement. It is usually compared with the CPC indicator, because if the CPC is higher, then your advertising company is at a loss and vice versa.
Net30, Net45, Net60
one of the models of the affiliate program, in which the payment to the webmaster begins to be calculated at the end of the reporting period. 30, 45, and 60 mean the number of days when the payment to the webmaster was on hold.
Pay Per Click. A type of cooperation in which the advertiser pays the affiliate for each click on his advertisement.
PPL (Pay Per Lead)
advertising model with payment per lead. Almost the same as CPL, only from the advertiser's point of view.
PPV (Pay Per View)
a type of cooperation between a webmaster and an advertiser, when the webmaster receives money for views; it is most often used in Popup and Popunder networks.
ROI (Return Of Investment)
the percentage of advertising costs to advertising revenue. If your ROI is above 100%, then your investment pays off in full. You can calculate ROI using the formula: (revenue - investment) / investment × 100%.
RPU/ARPU (Average Revenue Per User)
shows the average profit per client. In other words, an indicator of how much money each client brings.
TDS (Traffic Direction System / Traffic Division System)
Traffic Distribution System. In addition to distributing traffic, TDS also collects detailed statistics. One of the most important tools of the traffic manager.

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